Marketing 101 with a Holiday Twist

A crash course on how to brand, position, and market your amazing business. The course will focus on digital channels such as websites, social media and email campaigns.
During the two-hour interactive class you will:
Discover your unique value position
Define your brand
Identify your target customer
Audit your current marketing channels
Priorotize new market channels and advertising
Next steps to grow your marketing efforts
Explore creative ways to use the holidays to catapult your marketing efforts year round
Whether you are a business owner, nonprofit director, freelancer or CEO you will learn something new and applicable to your organization. Lisa Loeser uses real-world examples from Southern Virginia organizations that are telling their story in a new and compelling ways, leading to followers, clients and sales.

Registration is required at http://www.sbdc-longwood.com/training